Smallbiztechnology.com: How To Spruce Up Your Online Brand And Image
CDW’s Lauren McCadney’s tips for a small business online face lift include: defining your ‘net impression,’ doing periodic Google searches on your company and and making sure your site is search engine friendly.
“Does your company need a digital facelift? Tightening up your online image can help you put your best face forward.
Recently, I spoke to two small business owners – both of whom I consider to be smart and successful, but not technology or marketing experts. In their opinions, success in their chosen fields does not depend on mastering all things digital. One owner had an informative newsletter delivered via email, yet the content was not available online. The other owner made a conscious decision to keep a low profile, allowing the market to define his firm – but none of the information found in an initial Google search for his business was produced by him or fully accurate. It is clear that our digital environment does not leave much room for separation between your business and tech-savvy marketing.
To take these business owners to the next level, I offered these five tips…”