How To Ready Your Website For International Selling

Small Business Trends: How To Ready Your Website For International Selling

If you want to sell internationally online, do your homework, the author says. Internationalize content, calculate costs and estimate shipping, search engine optimize for international visitors and ensure compliance with government regs.

“One of the challenges of small businesses going global is the complexity of dealing with language and local requirements. However, if you do your homework, you can sell your products and services outside the U.S. even if your sales and marketing budget is small. One of the most cost effective ways to sell across borders is to use your website, either for eCommerce, or as an informational and lead generation site. Here are 4 key ways to ready your website for international business:

(1) Internationalize your website content

Buyers are much more likely to buy if a website is in their own language. For the small business, providing website content in other languages can be a particular challenge because it’s costly to translate text into multiple languages. One way to keep costs in control is to translate text or provide country-specific sites only for the country or countries where you sell the most. Organizations like and Gala Global provide resources to help businesses localize their products and websites, including links to translation services. Don’t forget Spanish speakers in the U.S. — more and more businesses are providing Spanish translation specifically for this market within our own borders.”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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