Small Business Trends: How To Make Your Online Content Go Viral
Lisa Barone offers five suggestions for making viral Web content, including mastering the call to action, appealing to the merely bored as well as to your community and posting at the right time of day and week.
“Thanks to social media, small business owners and big brands have become obsessed with a common goal – getting their content to go viral. We’ve all seen that funny cat video on YouTube with 2 million views and know we want to know how that can be us. How we can use content and viral marketing to run, grow and promote our business. Whether you realize it or not – you’re a content marketer now, using your blog and your brain to publish content that people simply can’t resist passing on to their friends. Or at least that’s the goal.
If you’ve ever hit the ‘publish’ button on a post to only be met by crickets, you know that getting your content to go viral isn’t as easy as we’d like it to be. However, there are some things you can do to increase your chances of viral success. What are they?”