Small Business Trends: How to Make Your Homepage Copy ‘Pop’
One of the most frequent requests I get from content creation clients is to make their site copy ‘pop’. And I’ll be honest that I still don’t really know what that means. I think it means that they want their pages to grab someone’s attention. They want their content to stand out and to be compelling enough that it encourages potential customers to dig deeper into the Web site. That’s the goal of any great home page. But how can you accomplish that?
Below are a few suggestions for sites that want their content to ‘pop’, whatever that really means.