How To Make Video Do More For Your Small Business

Small Business Trends: How To Make Video Do More For Your Small Business

Video can help differentiate your small business, Lisa Barone argues, but it can do more if you follow her tips. They include SEO optimizing video pages, adding a transcript, customizing content to different computing platforms and making it easy for visitors to share your videos.

“As a small business owner, using online video helps you to stand out. It allows you to attract new customers, gain additional rankings in the search engines, and to offer content in a more digestible format. You know this. But what are some ways you can get even move from video as a small business owner? Here are some online video techniques that are getting me excited right now.

1. Optimize Everything: The easiest way to get MORE from your online videos is to make sure you’re doing everything you can to make them findable by optimizing them for users and the search engines. When it comes to optimizing your video, you want to pay special attention to your Title, Description, Tags, and Captions/Annotations. The more keyword-rich and engaging you can make them, the better.”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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