Entrepreneur: How To Make Pay-Per-Click Pay
SmartMoney magazine’s Diana Ransom offers seven fundamental tips for making the most of your pay-per-click marketing dollar – from how to choose keywords, to monitoring results and writing ad copy.
“Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you?
If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost a site’s traffic by helping it rise within a search engine’s organic, or un-paid, search results. It is often seen as the Holy Grail for internet marketers, as people tend to click those links over their paid counterparts. However, the conversion rate–that is, the number of shoppers that turn from browsers to buyers–tends to be lower in organic search listings.”