Smallbiztechnology.com: How To Develop Website Content – Assign A Company Reporter
Smallbiztechnology.com riffs on an idea from Infusionsoft’s blog, suggesting that small companies should assign one employee to be the company reporter. The post includes a list of duties, such as conducting interviews, shooting videos and soliciting guest bloggers.
“Developing content for your web site can be hard. You’ve got to think of topics, put together some sort of editorial calendar, take photos, take video and etc. That’s if you want a good blog.
The best way to do this is to assign someone in your company to be the company “reporter”. This person is tasked with weekly (or more or less) putting together your regular blog posts and email newsletter.”