Forbes: How To Create Your Facebook Business Page
A simple step-by-step guide to creating a Facebook page for your business, including registering your page, inviting friends and customers and securing a unique page username.
“After writing a couple of columns about the advantages of creating a Facebook business page, I thought I should tell you how to go about doing so. This won’t be a detailed technical tutorial. Some companies are building whole e-commerce storefronts around Facebook’s application programming tools, but you can get started much more simply.
You want to get started now, so you can capture your business ‘username’–a short address like www.facebook.com/carrcomm that you feature on business cards, brochures or your e-mail signature. Some marketing experts believe capturing your Facebook page name (along with your Twitter URL) is proving almost as important as capturing your Internet domain name (See “The Facebook Opportunity” and ‘How Facebook Changes Marketing and Sales’).”