Entrepreneur: How To Build An E-commerce Site Customers Will Love
The author spotlights a handful of reasons visitors can be turned off by small business e-commerce sites, including difficult finding what they want, hassles placing orders and slow response times.
“If you design a gorgeous website, use search engine optimization to generate steady traffic, and add a shopping cart and store, your online sales will manage themselves, right?
Well, despite the plethora of easy-to-use web tools available for running a business online, it turns out you’ve got to keep a close eye on your e-commerce game. If sales are flat or declining, don’t just question the quality of your product offerings and pricing.”