ITBusinessEdge: How Social Media Marketing Can Propel Your SMB Forward
Paul Mah argues that small businesses don’t need to take a back seat when it comes to social media marketing. The benefits are real and SMBs should get onboard early.
“Amidst the excessive jargon-slinging by Internet marketers and “gurus” out to make a quick buck off of social media, it is no wonder that small and mid-sized companies are thoroughly confused about how they can successfully leverage social media to transform their bottom line.
What is heartening is that SMBs are certainly not taking a back seat despite their uncertainty. According to a report by the Small Business Success Index (SBSI), the social media adoption rate has doubled to 24 percent over the past year. As I noted in a recent blog entry, however, many businesses dabbling in social media in that time frame could well be doing so out of desperation rather than with a properly formulated strategy.”