Laurie McCabe’s Blog: How SMBs Are Using Social Media
One conclusion from the SMB Group survey of SMBs about social media is that for small businesses to evolve into “social businesses,” they need to be able to track, measure and tweak the results of their social media investments.
“SMB adoption of social media for sales, marketing, product development and customer service is on the rise – but how are SMBs tracking, analyzing and measuring the success of their social media endeavors?
In our joint SMB Group/CRM Essentials “2011 Small and Medium Business Social Business Study,” we surveyed 750 SMB (small business is 1-99 employees; medium business is 100-999 employees) decision-makers about their use and plans for social media for sales, marketing, customer service and support, product development, HR and other business functions.”