Entrepreneur: How Small Businesses Use Social Media To Boost Sales
Chris Brogan writes about a restaurateur, a specialty retailer and a boutique hotel all successfully using social media to reach out to customers and market their businesses.
“Joe Sorge is a soft-spoken guy with a fast smile. He runs a couple of restaurants in Milwaukee, including the AJ Bombers burger place, which is where I met him. But how I met him is the real story: I tweeted that I was visiting Milwaukee, and Sorge was fast on the response: ‘Well, if you’re hungry, we have a burger waiting for you at AJ Bombers.’
It turns out Sorge does this a lot. By listening to people talking on Twitter and Facebook about visits to his city, mixed with customers’ word-of-mouth on the quality of their experience, Sorge is seeing great results. How great?”