Small Business Trends: How Google Local Shopping Can Help Your Small Business
Lisa Barone makes the case for using the Google service and provides simple ste–by-step instructions for getting involved.
“Are you a local small business retailer? If so, Google made an announcement last week that you should pay attention to. Are you listening?
A few months ago Google began experimenting with Google Local Shopping, a service that lets customers find and buy products that are in stock nearby. Whether it’s a certain kind of Ben & Jerry’s ice cream or a special set of headphones, with one search customers can find the retailers in their area that sell exactly what they’re looking for. No more driving endlessly from store to store craving ice cream and hoping stores stay open late enough for you to find it. Huzzah! To encourage the feature, Google has made its help documentation requirements open to the public so that more local retailers can benefit and bring online shoppers directly into their retail stores.”