Laurie McCabe’s Blog: High-priced Data Plans Slow SMB Uptake In Mobile Arena
McCabe blogs about the SMB Group’s new “2010 Small and Medium Businesses Mobile Solutions Study.” It shows that SMBs have been slower to adopt mobile solutions, and that while momentum is gathering small businesses are still checked by the high price of mobile data plans.
“We just published our latest SMB Group survey study, “2010 Small and Medium Businesses Mobile Solutions Study,” which reveals that although just a small percentage of U.S. small and medium businesses (SMBs) currently use mobile applications, they are revving up plans to implement mobile business applications to help fuel growth.
Judging from the types of mobile business solutions that these businesses are most often planning to deploy–mobile marketing, customer service management, social media marketing, time management and field service–it’s clear that they want to use mobile solutions to help them meet their top business goals of attracting new customers, growing revenues and improving customer satisfaction.”