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Google Helps Small Publishers Serve Display Ads

Small Business Computing Staff
By Small Business Computing Staff


InformationWeek SMB: Google Helps Small Publishers Serve Display Ads

Google launches new display ad platforms for big and small publishers, based on DoubleClick technology the company acquired two years ago.

“Google on Monday introduced DoubleClick for Publishers (DFP), a revamped version of its ad serving technology for large publishing companies.

Google also said that a streamlined version of its ad delivery platform, called DFP Small Business, is available for smaller publishers and will replace its previous small business offering, Google Ad Manager.

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.
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