New York Times: Getting The Clicks And Bricks Mix Right
Video rental firm Blockbuster is on the point of going into bankruptcy while Netflix a Web-based ustart is soaring. What are the lessons to be learned about moving from the realm of bricks and mortar to the electronic domain?
“NOT so long ago, in 2005, Blockbuster seemed invincible. However you preferred to rent movies — in stores or online — the company was ready to accommodate you.
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At the time, Netflix could offer only one way of obtaining a movie (the mail) and one way of returning it (the mail). It was clicks, with no bricks.”
