Entrepreneur:
“Bryan and I have personally consulted with hundreds of people about their marketing projects, and have been inside literally hundreds of Google AdWords accounts. The following questions are a few of the most important and the most common ones we get.
Q: Why aren’t my ads showing?
First, did you trust Google’s Traffic Estimator when you set up your campaign? Big mistake. It says you’ll be in third position from the top on such–and–such a price, when in reality you’ll be back on page 3. Set your bids conservatively, and check back after your ads have run to see what average positions your keywords have been in. Then adjust them accordingly.”