PCWorld: Four Small Businesses Using Video Well
Big businesses throw big money at video projects and hire top expertise, but even without those kinds of resources, small businesses can learn to use online video effectively, as these four case studies demonstrate.
“When a large brand like Pepsi or Old Spice decides to use video, there are a lot of factors they have to consider: What message is their video expressing? How will it affect their customers? When should they release it for maximum impact?
Small businesses have to contend with all those same issues, but with smaller staffs and less money. Despite the challenges, there is value in video for small businesses, even if you’re a video greenhorn. We found four businesses that have had real world success thanks to video.”