Entrepreneur: Five Tools To Help Make The Most Of Twitter
The tools include Google-like search, an app that grades Tweeters by a number of criteria and Backtype, a real time index to conversations not only in Twitter but in blog comment sections.
“Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing — achieving conventional goals with unconventional methods.
The free social-media site Twitter has become one of the most popular weapons in the guerrilla marketing arsenal.
If you’re thinking of trying out Twitter, like any good guerrilla, you’ll want to first scope out your target — your customers — as well as the opposition — your competitors.”