Social Media Today: Five Social Media Marketing Mistakes, And How To Avoid Them
There is a steep learning curve involved in figuring out how to use social media for marketing. Common mistakes include impatience for instant results, picking the wrong agency and going in without a plan.
“Companies are quickly ramping up to integrate social and digital media effectively into their marketing plans. Unfortunately that has been a tricky proposition given the already complex and fluid landscape of the technology behind digital media. And a recent Forrester study confirms how tough it really is; “The complexity of the interactive landscape is creating a fragmentation of interactive agencies, which in turn is creating a whole new set of challenges to marketers,” said Forrester analyst and the report’s author Sean Corcoran. “Interactive marketers should prepare their organization for even more agency partners…”
This reality makes the already steep learning curve even steeper with lots of perils for marketers. In my experience, here are the top five typical mistakes marketers make (present company included) that absolutely can be avoided.”