Small Business Trends: Facebook Analytics For Beginners
Lisa Barone explains how to use the tools available to measure and assess of your Facebook marketing campaigns.
“A marketing campaign is only as good as your ability to measure it. The fans, follows and friends don’t mean anything on their own. It’s what those numbers bring to your business that matters. I’ve noticed that many small business owners using Facebook are doing just that, they’re using Facebook. However, they’re not digging deeper to really understand the interactions that are taking place. And as a result, they’re missing out on some good stuff.
While Facebook often gets written off as a walled-garden, as a business owner you do have some analytic tools available to you to help you discover what’s really happening on your fan page. Here are just a few of them.”