Entrepreneur: E-mail Marketing + Social Media – 5 Steps To Success
Goodman explains how to get involved in social media conversations and leverage the relationships and information gained to power e-mail marketing.
“Right now online, your customers, clients, members and prospects are chatting up a storm. Whether they’re tweeting on Twitter, posting on Facebook, forwarding YouTube videos or commenting on blogs, they’re out there engaging in conversations and sharing information that’s relevant to your business or cause.
Are you a part of that conversation?
If you’re not, you may be missing out on opportunities to extend your marketing reach. Social media sites offer new ways to share your content, grow your audience and build customer relationships. In tandem with e-mail, they create a powerful marketing mix.”