Entrepreneur: Creating Your Own Online Marketing Forms
Formstack helps small businesses create their own online forms for signing up customers, holding a contest, distributing a questionnaire. There are free and $30-a-month versions.
“Selling online is a great way for your small businesses to boost sales — provided you don’t poison the relationship with all the steps and questions your site demands of potential customers. It sounds simple, but if an address form is too complex, a customer’s online question doesn’t get answered or the ordering process is too complex, you can lose customers before you even have them.
In the past, there was only one way to smooth this ever-critical path to sales on the Web: Hire a pricey computer coder, collect as much data as you could on your site’s usage and pay dearly for big fat buckets of upgrades as you needed them.”