Entrepreneur: Checklist – What Customers Want On An SMB Website
Some in this list of 10 should be fairly obvious (contact information, a clear sense of what you do), but others may be less obvious to small businesses starting in e-commerce, including some form of third-party validation and SSL encryption.
“So you want your website to make you look big. More power to you.
But the business experts I talked to recently say small is cool with customers, too. Small businesses, they say, have a personality, flavor and sensibility that big businesses can’t match. And when it comes to what you put on your website, they urge: Don’t be afraid to tout your smallness.”