Open Forum: Building Your Online Brand: Show A Little Personality
Dave Rogers’ prescription for successful small business online media includes: offering a personal voice, showing “out-size” personality, pulling back the curtains a little and showing customers faces too.
“As brands increasingly shift to communicating with customers online, they find a wide variety of tools available: video, blogs, Twitter, Facebook, private social networks and more. What is not always clear is what kind of content to use in this new digital world.
Businesses used to working with ad and PR firms often put too much emphasis on careful scripting. But today’s networked customers aren’t looking for talking press releases. Much of the most effective digital content for building brands has been filmed with cheap cameras and slight editing. But it resonates with customers because it captures a moment, a spark, something personal.”