Small Business Trends: Building A Quality E-Mail Marketing List
The CEO of one of the largest e-mail marketing service providers, Constant Contact, shares tips on how to build up a list of contacts who might actually want to receive your messages. Tip one: you have to ask.
“More and more people are getting the information they want on the run (with Blackberries, iPhones, netbooks and other mobile communication devices). Attention spans and memories are short; time is in limited supply and the consumer’s inbox is hot real estate.
That’s why a high-quality, permission-based e-mail list is the heart of any successful online marketing campaign. Your content and promotions are only successful if they’re getting to the people who care about your business or cause. When someone opts in to your e-mail list, they’re telling you they’d like to know more about your business, they are granting you a precious moment of their time and attention. That’s extremely valuable in today’s hectic world, where people are more selective about what information they choose to consume. So, how do you add more customers to your e-mail marketing list?”