Entrepreneur: SMB Marketing – Growing Your Website Beyond Online Brochure
Technology Therapist Jennifer Shaheen provides guidance on how to develop a mature website that continues to grow and grow more sophisticated as your business expands.
“Are you considering building a website for your small business–or having one built for you? Before you dive in and create one, it’s crucial that you consider your website an investment in your business and act accordingly. This means looking down the road and making sure that the way you build your site allows you flexibility and a cost-effective way to grow the site–and, in turn, your business.
Redefining the Website
A website, though based on technology, is fundamentally a marketing tool. This is an important concept to understand because when you think about your website this way, you will recognize that a website, like your other marketing initiatives, should always be changing. Your website is not like a book, where you print a copy and are finished.”