Smallbiz Nest: Book Review – The New Small, Gain Leverage Through Technology
Simon shows how smart small business owners can spot technology trends and leverage them to compete with bigger companies. He identifies several – the cloud, SaaS, social media marketing – as key opportunities for small businesses.
“Phil Simon offers a comprehensive view of technology past, present and future as it pertains to empowering small business owners to compete, adapt and grow as effectively as possible. Many of the stories and examples highlighted in the book include lessons learned from Simon’s past experience working with big companies – mostly how NOT to operate your business.
The New Small takes a holistic view of working smarter by identifying major technology trends and explaining how the landscape has changed and why you need to understand the impact on your business.”