B2B Marketing Analytics: Measuring Your Results

Social Media Today: B2B Marketing Analytics – Measuring Your Results

What are the hot trends in B2B marketing analytics? Social Media Today spotlights seven and links to tools that can help you keep up with measuring results.

“No matter what area of the B2B market you’re involved with, change is a constant. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at?

Here are 7 hot trends to consider when planning your analytics strategy:

1. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. Consider some of these business results to measure…”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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