A Social Media Primer For SMBs

Small Business Trends: A Social Media Primer For SMBs

Lisa Barone’s step-by-step plan for small businesses to get involved in social media marketing starts with creating a plan and ensuring that you own your own name.

“I was able to attend Search Engine Strategies New York last week and one of the big topics of conversation (not surprisingly) was small business owners and social media. There were panels dedicated to why social media was vital for small business owners, how to listen better and how they could use social media to reach business goals. And it all sounds good on the outside. But from the inside social media can be scary to those wary of dedicating time and resources to an area where they’re unsure. If you’re a small business owner that wants to get involved, where should you start? How does one become fluent in this whole “social media” thing?

Well, here’s a guide to use…”