SocialMediaToday: 7 Reasons Every Business Needs to be on Twitter
The reasons seem fairly obvious when you get down to it – to interact with customers, to interact with prospects, to influence influencers, etc. – but blogger Tom Pick makes a compelling case.
“Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don’t ‘get’ Twitter. Granted, there is an awful lot of noise (‘Just got back from the gym…eating pizza again for lunch…watch a Seinfeld rerun’), self-promotion and spam-like content on the world’s most popular microblogging service—and to newbies it can seem like a bizarre online cocktail party where everyone is shouting and no one is listening—but for those who understand and learn to use it effectively, Twitter can be a powerful business tool.
Here are seven reasons every business needs to be on Twitter…”