Checkout Google’s New Payment Service

Following much speculation surrounding Google’s planned launch of a payment system to rival PayPal, the search-engine giant announced that its Google Checkout is open for business.

Previously dubbed GBuy by the media and blogging community, Google Checkout is designed to offer Google users an easy way to complete credit card transactions at any participating online store with a single Google login.

Similar in nature to MSN Passport (one login to access multiple Web sites and services), Google Checkout allows shoppers to use a single Google account to quickly make purchases at participating online stores. People who use the Google Checkout system can also track orders and shipping status from multiple online stores in one place.

Based on what’s available in the launch version, Google certainly doesn’t appear to be looking to cut into PayPal’s transaction market share, as this serves to provide another gateway for Google users to make credit card purchases online. That is, it doesn’t offer any replacement to using a credit card to complete an online transaction.

Google Checkout: Grapevinehill

Adapted from, part of’s Small Business Channel.

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