Privacy is serious business. In a time fraught with identity theft and determined hackers, keeping information safe online is a challenge, not only for companies with a major online presence, but for small businesses, too. Clearly, the stakes are high. Even the most casual surfer must take precautions.
Recognizing the need for safety, this latest addition to the Internet Privacy for Dummies (by John R. Levine, Ray Everett-Church and Gregg Stebben, New York: Wiley. $21.99), offers a wealth of useful information. While the book is obviously intended for the neophyte, even advanced users will find much to learn. It’s startling at this stage of the Internet’s existence how casual people can be with their personal information.
Starting with the basics, it’s never a good idea to give your social security number or bank account information to someone in a foreign country. While such things might seem obvious, Voltaire once noted that common sense isn’t all that common. Often, the worst security breaches come from careless individuals who all too readily tell strangers their life story.
Even with the best intentions of all parties, there are people who simply steal information online. Here’s where technology really comes into play. The Internet’s wonderful benefits — most notably, constant access to an unbelievably vast array of information — also mean greater opportunities for intrusion.
At the very least, the authors remind us, everyone should have an anti-virus program and a firewall. Without these minimal levels of protection, the surfer is essentially walking naked down Main Street. Even these don’t guarantee total privacy, but they’re surely the best place to start.
The book goes on to offer very detailed instructions on how to minimize spam, diminish the threat from hackers, and tighten computer security. The discussion may get a bit dense at times, particularly when there’s protracted discussion of topics like Pretty Good Privacy (PGP), but there are always helpful graphics and links to sites throughout the book. While not every reader may understand all the nuances and subtleties, the first step is to be aware of very real online risks.
In the end, privacy is everyone’s concern. Consumers undoubtedly want to feel safe online, and businesses must go out of their way to ensure that safety if online commerce is to flourish. Information thieves can only succeed if we drop our guard.
|Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!|