What are two of the biggest challenges for just about any small business? Making sense out of marketing efforts and building the relationships that can turn into sales. We don’t know if “there’s an app for that” or not, but business analyst Laurie McCabe takes a look at two small business software resources that address these very issues.
The first, Yahoo Marketing Dashboard, is designed to tame and organize the bewildering array of marketing options and help you see whether your efforts are on target or not. The second, InsideView, takes advantage of “social selling” to help your sales team spend less time researching and more time building relationships that convert to sales.