Marketing to a Captive Audience

Here’s a brand-spanking new episode of Help! My Business Sucks, and this one’s jam packed with marketing tips including how to incentivize a captive audience, advice on whether you have to be tech-savvy in order to run a successful Internet-based business, and the clearest definition of what branding actually is – and is not – that we’ve ever seen. Plus a couple of Web tools that can save you time and money.

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