It may seem patently obvious, but you can’t invest money in your ecommerce website unless you know you’ll make a return on that investment. And when it comes to your website, you’ll need that information when you initially build the site, and when you want to upgrade it and add new features and capabilities. Our ecommerce expert takes you through the steps of calculating ROI — and interpreting the information — so that you know when and how much to invest in your small business ecommerce site.
Our ecommerce expert takes you through the steps of calculating ROI — and interpreting the information — so that you know when and how much to invest in your small business ecommerce site.
The main reason why you have an online store is to make money, and to do that you need to ensure that any investment you make in your ecommerce website pays a return. This includes everything from the cost of creating your small business ecommerce site to making improvements and updates and your social networking and ecommerce marketing campaigns.
Small Business Computing is on Facebook. Join us on Facebook and interact with the site’s editors, post messages, share your small business challenges and successes, discuss technology and suggest topics you’d like covered on Small Business Computing.
|Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!|