Vangie Beal

You’ve planned your social media strategy and you’re ready to connect and engage with your customers like never before. It’s all good. But wait, you still l need one more element; a way to track your results. After all, there’s no point in kicking off a social media marketing effort if you can’t determine whether […]

As a small business owner you have plenty of skills, but let’s face it, no one knows how to do everything. If you need a sharp-looking email newsletter, but you lack the essential graphics skills or the HTML know-how to get your small business email marketing newsletter out the door, consider using Campaigner’s Smart Email […]

When it comes to selling online, our colleagues at Ecommerce-Guide have the inside scoop. They’ve put together a list of 18 sites – as an alternative to eBay — where you can move your goods. When it comes to online selling, there is no denying that the industry giants, like eBay and Amazon are top […]

You don’t have to build an ecommerce site in order to sell products online. We’ve got 21 alternative ways to sell products online. Vangie Beal at EcommerceGuide lists options for different categories including hosted storefronts and shopping carts, online auction sites, general marketplaces and free-to-list classified-ad sites. Hosted storefronts are an easy way to set-up […]

Email marketing is one of the most cost-effective ways to reach your customers. Not only that, it offers impressive ROI — $42.08 for every dollar spent, according to research by the Direct Marketing Association. Segmenting your email lists can help your email marketing campaigns become even more successful, as this article from our colleagues at […]

If you’re interested in extending your ecommerce presence to Facebook, Shopping Tabs can help you present a professional, attractive social media storefront to take advantage of the increase in Facebook commerce, or F-Commerce. This article by our colleagues at Ecommerce-Guide.com looks at three storefront Facebook apps that help you get Shopping Tabs up and running […]

Not every small business has or needs an ecommerce component. But just because you don’t sell products online doesn’t mean you can’t list your inventory online. Why would you do that? Well, more people turn to the Internet everyday to find locally available products. And if you’re not popping up in those search results, you’re […]

If you’re a seasoned ecommerce retailer, then you know how vital PCI compliance is and what a challenge it can be to achieve. And if you’re new to ecommerce, or you’re planning to add an ecommerce component to your small business website, take heed and read: PayPal may have a way to lessen PCI complexity […]

If you’re used to home networking using Windows XP-based computers, then you’re probably familiar with basic tasks such as connecting the PCs to the network and configuring file sharing. If you’re planning to upgrade or switch to Windows Vista or to Windows 7, rest assured the process doesn’t change too drastically. The hardest part for […]

Shopping trends may come and go at an alarming rate, but product research, customer reviews and mobile phones make up the top three ecommerce shopping trends that online small business retailers can’t afford to ignore. We take a look at each trend and how it can affect your online retail strategy. Just click on the […]

Adding an ecommerce component to your small business website can be a great way to add a new revenue stream. Along with the actual mechanics of creating an ecommerce site comes the language of ecommerce marketing, specifically terminology you need to know to help you establish customers and grow your online sales. Our colleagues at […]

The days of carrying a wallet around so you can pay for goods and services may be headed toward extinction. Instead, you’ll use your smartphone. That’s the direction mobile payments are heading, and a company called Mazooma hopes to facilitate the process (by using online banking) and make it more convenient for the consumer and […]