Vangie Beal

When it comes to social media marketing, you don’t have to say a lot to create a meaningful connection with your customers. In fact, when it comes to Twitter, brevity, in the form of 140 characters or less, is essential. In the spirit of less is more, our ecommerce expert offers up 10 Twitter tips […]

Erica Hunter, owner of Arin Madison, started her business using a combination of Facebook and PayPal to handle orders for custom children’s accessories. Hunter says that local people posted orders on her Facebook and they would come to her home to pick up the order. When her line of children’s accessories started catching on she […]

How important is small business ecommerce website design? The short answer is: very. A good design can mean the difference between ecommerce success and failure. Our small business ecommerce expert, Vangie Beal, got the ecommerce Web design lowdown from several ecommerce design professionals to find out what goes into creating a great ecommerce website, and […]

If you’re a small business owner and you’re not familiar with Manta, why not go see what 89 million…yes, million, other small business owners know that you don’t. Manta is an online community where small business owners go to connect and partner with other small business owners. Our colleague Vangie Beal has the latest on […]

Now that every just about every mobile consumer and her sister own a smartphone, QR codes are becoming a popular tool in the online marketing tool kit. If you’re not sure what a QR code is or if you’re not sure how to get and use them, read what Vangie Beal at our sister site […]

Your office and your budget may be small, but you don’t have to settle for cut-rate productivity software just because you can’t afford to hand over an arm or a leg to Microsoft. Our colleagues at Webopedia have gathered five affordable, full-featured productivity software picks that you can use instead of Microsoft Office. Check ’em […]

If eBay’s proprietary tools leave you unimpressed, you’re not alone. You can spend hours searching the Web for eBay tools to help you get the most out of the popular auction site. But why do that when Vangie Beal, our very own eBay expert over at our sister-site, Ecommerce-Guide, has done it for you? Check […]

Lots of small business ecommerce retailers use social media to reach out to customers – current and potential – to build loyalty, and more importantly, to increase sales. But there’s the rub; it’s not always easy to create the content you need to engage your customers, and then figure out exactly how those efforts translate […]

If you’re worried about your online marketing strategy, or lack thereof, you might want to consider a free, simple tool that can help you track what visitors to your website do — in real time. Lexity Live is a simple, free tool, and Vangie Beal over at our sister site, Ecommerce-Guide.com, explains everything you need […]

Whether you own a brick-and-mortar store and want to start selling on the Web, or you’re ready to start a new business online, a mobile-friendly website is not an option, it’s a necessity. With more and more consumers shopping with smartphones and tablets, you need your website to look good on — and work well […]

Looking for smart, small business marketing tips? A Facebook Welcome Page can help you stand out from the crowd of competitors and introduce your Facebook fans to any special deals or promotions you may have going on. Our sister site, Ecommerce-Guide, looks at five different apps to help you customize your Welcome page so that […]

You do not have to spend a fortune to have good-looking product shots and other images on your small business website. In fact, you don’t have to spend anything at all if you use one of these five image-editing programs. Our ecommerce expert discusses the various features and merits of each free program.