Michelle Megna

The cruel and fickle hand of Mother Nature has dealt a mighty blow to the Gulf Coast, ironically ushering in September, also known as National Preparedness Month, and tragically affecting many lives. While serving as a horrific reminder that disaster can cause mass destruction, the lesson for small businesses is that contingency planning is really […]

If the insurance industry was, say, the Bermuda Triangle, Donna R. Childs’ and Stefan Dietrich’s book, Contingency Planning and Disaster Recovery: A Small Business Guide, would be the lighthouse that guides you to safety, and more importantly, keeps your business from sinking. Childs survived the terrorist attacks of 9/11 in New York City in more […]

If you’re a massage therapist in Brooklyn and have a Web site, you need potential clients to find you on the Internet, specifically the ones who live in New York City. Such was the dilemma of a client who called on Chris Winfield, president of 10e20 Web Design, who specializes in search engine optimization (SEO). […]

In the movie Pulp Fiction, Harvey Keitel’s character, “the fixer” knows how to make a bloody crisis go away. In the auto parts distribution business, Grady Davis’ company, DMS System Corp. (DMS), plays that role; ready to clean up a “crime scene” splattered with inefficient inventory and sales management, its bottom line a bloody mess […]

By now you’ve heard of blogs, or Web logs, and you think: blah, blah, blah. Digeratti diaries, mommy memoirs and political punditry abound. Who cares? You should, because small business owners can use the same inexpensive, low-maintenance technology to market their companies — with no HTML coding required. By creating a blog, you can boost […]