Julie Knudson

Not too many years ago, you’d need revenues approaching the hundreds of thousands of dollars to afford building an ecommerce store. However, with the rapid democratization of technology, small businesses have access to low-cost (and in some cases no-cost) ecommerce solutions that are powerful, simple and relatively quick to implement. But before you commit to […]

Credit card technology is about to change beginning in October 2015, and small businesses that accept credit card payments need to take steps now or risk expensive consequences. In the upcoming switch to EMV technology, credit cards will become more secure. But the pending transition means merchants will see a shift—in how cards are processed […]

Small business owners always look for new opportunities to generate revenue and to better manage their cash flow. Among the strategies owners should consider is using the PayPal platform. PayPal entices security-conscious consumers to shop more online, and it also gives small businesses a quicker way to ask clients for payment when invoice time rolls […]

Nearly every business today, large or small, has a presence on Facebook. And while the platform is easy to use, small business operators sometimes don’t take full advantage of the real estate that a Facebook Business page offers. Before you lock your sights on generating great content for Facebook visitors, it’s important to nail down […]

Choosing the right time-tracking software for your small business requires taking a close look at the various functions provided. Some replace physical employee time cards with a system that efficiently translates hours into payroll costs. Others provide a more accurate solution for capturing employees’ billable hours when creating client invoices. Small business needs frequently differ […]

You can find a slew of powerful Web analytics tools that you can use to see how well your small business website, social media feeds, email blasts and pay-per-click ad campaigns are performing. But those tools won’t help much unless you understand which numbers matter most and what they mean. Sifting Through a Forest of […]

If you’re looking for new ways to boost your small business marketing efforts and stretch your resources, the V12 Group, a digital marketing technology and data provider, may have just what you need. The company’s Launchpad platform brings tough-to-wrangle marketing activities into one place. The platform gives small businesses a single system capable of storing […]

Overseeing inventory across several channels (and oftentimes across a handful of supply locations, too) can be a daunting task. Tracking outgoing and incoming products—data that’s often delivered in different formats by different channels—is critical. But it’s extremely difficult if you, like many small business owners, resort to spreadsheets and piecemeal counting systems. Fortunately, inventory management […]

From St Patrick’s Day to the summer solstice, and from National Hug Your Hound Day to Labor Day, small businesses can create holiday campaigns for almost any occasion. But getting the structure and timing of those campaigns just right makes the difference between success and customer indifference. These small business marketing tips can help. What […]

Public relations can be an intimidating concept to small business owners. Talking with the media, branding, networking—how and when are these things supposed to happen? The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed, by Jennefer Witter, is here to help. For a couple of years, Witter, CEO of […]

Small business ecommerce operators may be in for good news in the New Year. We spoke with a couple of ecommerce experts to get their perspective on how the ecommerce industry will shape up in 2015, and which trends are likely to affect small business etailers. Top Small Business Ecommerce Trends for 2015 1. More […]

Content marketing is set to become a larger influence in the small business market in 2015. We spoke with industry to get the low-down on the future of content marketing and to find out how small business operators can make the most of it. 7 Ways Content Marketing Will Change in 2015 1. Visual Content […]