InformationWeek SMB: Mobile Advertising – Not Just For Big Business
Shooger connects local businesses with customers in real time via the mobile web, text messaging or iPhone application.
“As newspapers decline and TV audiences erode, more advertisers are turning to mobile phones as a marketing medium. According to Nielsen, there are now 63 million mobile web users in the U.S. alone, and media investment management firm Group M forecasts that global mobile advertising will climb 19 percent, to $3.3 billion, in 2010.
While big companies continue to dominate advertising on the mobile channel, more small businesses are now seizing the opportunity. Shooger, a startup based in Coral Gables, Fla., hopes to help them do it.”