Website Makeovers: You Make The Call

A few weeks ago, launched an interactive series called “E-commerce Makeovers” and we went in search of a few brave store owners/managers who were willing to offer their site for evaluation.

Our panel of five judges (editors from Jupitermedia’s Small Business Channel) painstakingly reviewed the many entries we received over the past few weeks and we’ve come up with our short list of potential candidates.

Now we’re asking for your input on selecting which e-commerce storefront is in most need of a makeover.

Here’s our list of candidates along with our initial comments; please take some time to visit these sites and feel free to critique one or all of them on design, functionality, navigation and whether you think the site is a valid business model — in other words, this site has the potential to be successful.

All valid comments and feedback will be submitted to our site designer Brad Nickel and his team of experts at, who will implement the site makeover.

Post your comments on this thread in our Online Forums. Mail order contact lens business.

Editors’ feedback: Site is clean and organized, but almost too sterile. Looks too much like a corporate site. Unique gem and jewelry store.

Editors’ feedback: Site has potential but navigation is difficult and cumbersome. Site functions too much like a paper catalog. Sports trading cards.

Editors’ feedback: Although the site boasts a large database of cards there are virtually no photos or images of the products for sale. Site could use a little color and pop. Felt toys and games for sales to elementary school teachers, and parents of young kids.

Editors’ feedback: Site is way too busy and disorganized. Too many colors and quite distracting. Softball gear and clothing.

Editors’ feedback: Very text heavy and hard to read.

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