One-size fits all is a myth, particularly when you’re talking about your customers. Try to wedge them all into the same limiting mold and you can just sit back and watch them disappear. That’s what we call “a bad thing.” So what can you do? It’s not rocket science; treat your customers as the individuals that they are.
Now, that doesn’t mean you won’t find – and can’t take advantage of – similarities, and that’s where The Quant Method comes into play. Read what our ecommerce expert on our sister-site Ecommerce-guide has to say about boosting your sales by identifying, and marketing to, the four different personality types.