The marketing machine that is American Idol has hit the road with its American Idol Live convert. Andrew Lock, our small business marketing guru, attended the kick-off concert on a VIP package. He takes you back stage tour of the concert’s very profitable upsell package and talks about how you can use similar marketing strategies in your business.
This week’s episode also includes time-management advice, a Web resource for buying and selling websites and how to use text message marketing the right way – you know, so you don’t alienate your customers. Just click on the show logo down below, and be sure to share your comments and ideas on small business marketing.
You’ll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses “get more done and have more fun.”
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