Google Goes for Social Search

Always evolving, Google’s got a new program to make its search engine even more social. Kenneth Corbin over at takes a look at the latest innovation from Google Labs.

Google today unveiled a new project to give its flagship search engine a social makeover.

Social Search, an experiment underway at Google Labs, aims to add a dash of personalization to the results served up in the popular search engine by layering in the proliferating online content being produced by people’s friends and acquaintances.

“Most people on the Web today make social connections and publish Web content in many different ways, including blogs, status updates and tweets,” Maureen Heymans, the project’s technical lead, and product manager Murali Viswanthan wrote in a blog post. “This translates to a public social Web of content that has special relevance to each person. Unfortunately, that information isn’t always very easy to find in one simple place.”

Read the Full Story

Do you have a comment or question about this article or other small business topics in general? Speak out in the Forums. Join the discussion today!

Must Read

Get the Free Newsletter!

Subscribe to Daily Tech Insider for top news, trends, and analysis.