First Look: Multiactive’s Maximizer 7

Wayne N. Kawamoto
Managing Editor,

Multiactive Software Inc., a provider of customer relationship management (CRM) and contact management solutions, announced that it has begun shipping Maximizer 7. This new version offers enhanced sales opportunity management, an ability to track more customer information, integration with Outlook and Palm, and improved reporting features.

According to the company, Maximizer 7 helps businesses increase efficiency and sales by improving day-to-day productivity, sales tracking and processing efficiency, and customer satisfaction. Also, the software is designed to deliver functionality and value by incorporating contact management with sales opportunity management, automated processes, online sales and lead tracking, communication, scheduling, task management, data analysis and reporting, a company library and e-commerce.

New features found in Maximizer 7 include:

Enhanced sales opportunity management – new simplified Opportunity Manager helps track customer opportunities from lead to close, and plan and forecast sales revenues more accurately to achieve sales goals.

Complete customer information – automatically screens for duplicate entries and ensures complete records and precise data within mandatory fields. Additional security prevents unrestricted changes with optional read-only views of critical data.

New interface – features new modern look and feel, and at-a-glance entry types for simpler navigation and ease of operation to decrease learning time and increase user efficiency.

Integration with Outlook and Palm – lets users access their Outlook address books, read Outlook email and save them to a contact’s record, and automatically synchronize calendars; improved Palm synchronization provides access to contacts, appointments, tasks and notes while on the road.

Improved reporting – provides access to more than 90 report formats; allows users to see results and trends to focus on the most profitable customers.

Complete business picture – enables users to capture and record all leads and orders (including online, email, phone and fax) in a single location for further follow-up and long term opportunities. Customers may use the ecBuilder web site creation module to create and manage a Web store to capture leads and generate online sales.

Pricing and availability
Maximizer 7 is available at the single user price of $199. Under a special introductory promotion now through April 19, Multiactive is offering a 25% discount for new users ($149 per user) and 50% discount for existing customers ($99 to upgrade). For more information, please visit

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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