How to Develop a Digital Business Transformation Strategy: 10 Steps

What is one step for a business to develop a digital business transformation strategy?

To help small businesses with their digital transformations, we asked automation experts and business leaders this question for their best advice. From embracing low-code platforms to assessing your target audience’s needs, there are several strategies that may help you lead a digital transformation to scale your organization.

Here are 10 tips for developing a digital business transformation strategy:

  • Embrace Low-Code Platforms
  • Break Change Down Into Parts
  • Audit Your Competitors
  • Create a Supportive Company Culture
  • Diversify Customer Communication
  • Curate Agile Teams and Mindsets
  • Assess the Target Audience Needs
  • Know the Associated Costs
  • Build It Into Your Business Plan
  • Gather Experts for Help

Embrace Low-Code Platforms

Digital technology doesn’t need to feel inaccessible. Consider a low-code enterprise platform as a solution to develop a digital transformation strategy for your organization. Comidor’s low-code Artificial Intelligence (AI) and Machine Learning (ML) platform can play a key role in an enterprise’s digital transformation strategy. We have written thousands of lines of code in order to offer a platform that allows business leaders to build enterprise-grade, scalable applications.

Anastasia Avgerinou, Comidor

Break Change Down Into Parts

Set a vision of how you would see your business performing at its best, and discuss this vision with your employees and managers. Break this vision into its parts and see which parts can be empowered by technology. Lastly, it is healthy to be open to new technological advances to discover unexpected ways that your business can improve its transformation. At Lightkey, businesses request to see a demo of our technology in order to help them understand its role in their digital transformation. Lightkey is a predictive typing software that corrects real-time spelling and grammar mistakes while adapting to the user’s typing patterns. Our business edition adds an additional layer of intelligence that learns the organization’s terminology and offers it as text predictions and spelling corrections.

Guy Katabi, Lightkey

Audit Your Competitors

A critical part of a digital transformation strategy is digital marketing. As a company strategically repositions itself in the digital economy, digital marketing covers areas like customer acquisition, branding, and customer experience. To incorporate digital marketing into digital transformation, conduct a digital audit that closely analyzes competitors. Learn from how competitors have effectively connected with their customers digitally, and adjust your strategy accordingly.

Brett Farmiloe, Markitors

Create a Supportive Company Culture 

If you want to build a successful digital transformation strategy, you have to create a company culture that will support that transformation 100%. Bosses must, of course, lead the way. The next step is to make sure that everyone in your organization is on board and understands your collective vision.

Alain Sobol,Red Sea Diving College

Diversify Customer Communications

One important aspect of digital transformation is the modernization of customer communications. Let’s face it. Fewer customers will pick up a phone to call a company. Customers crave ease of their experiences. To aid successful digital transformation when it comes to customer communications, invest in tech that can speed all processes for your customer.

Create an omnichannel experience that offers communicating with customers in a seamless way 一 regardless of what channel they use to interact with your business 一 like texting or live chat. Use software that allows you to store customers’ historical information so you can create a personal relationship with each customer. Enable social media customer support and AI options such as chatbot for easy questions. Make it easy for your customer.

Natalya Bucuy, LiveHelpNow

Adopt Agile Project Management

Developing a digital business transformation strategy is a multi-step process. The project management method Agile uses activities that include identifying the business need, establishing the business case, and defining the project scope and objectives. Careful analysis will also be necessary, including analysis of the current state of the business to identify potential digital opportunities, a gap analysis to identify what areas will benefit most from an investment in digitization, and an evaluation methodology for choosing pilots worth pursuing.

Anders Rydholm, PrimetimePokemon

Assess Your Target Audience’s Needs

The first step in developing a digital business transformation strategy is to understand both your competitors and your audience. By clearly understanding what is being offered to your ideal customers across the marketplace and what the audience really wants, you can plan a digital business transformation strategy. The best way to determine what your customers want is to interview them and find out what their likes, dislikes, and frustrations are as they relate to your products, services, or industry. Now that you have industry and customer intel, you can determine how you want to position your business in your niche and create your strategy to make it a reality.

Jane Tabachnick, Jane Tabachnick & Co.

Know the Associated Costs

One step businesses need to take when developing a digital business transformation strategy is to secure and allocate the necessary funding for the initiative. Start by determining how much is realistically needed for the digital transformation to be a success. Keep in mind that the digital business transformation process is iterative rather than a one-time thing. The next step is to secure the funds and then distribute them towards the priority areas of the project that have been identified.

Gregory Rozdeba, Dundas Life

Build It Into Your Business Plan 

Do your initial research as to why you want to make the transformation and what is included in the venture. Draw up a plan that conveys the research and a budget for everything that will be needed. From there, you can start moving the pieces for the digital business transformation.

Bari Medgaus, Stabili-Teeth

Gather the Experts for Help

Digital transformation necessitates expertise and, in many cases, a team of people to keep your plan on track. There are a few different paths you can take to assemble this team. You can hire people from your own company, outsource, or collaborate with a technology partner. However, there are certain characteristics to look for in the people you choose to work with. They must be willing to learn about new technologies, be open to new ideas, and be willing to adapt as the business grows.

Oliver Andrews, OA Design Services

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Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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