It’s time to revisit our small business marketing guru’s episode archives and delve into the mysteries of promoting an online business. Andrew Lock answers one viewer’s question and offers up four marketing tips for using video to showcase your products, services or even to simply introduce yourself to prospective customers.
If you lack the skills, time or interest in creating your own videos, don’t sweat it. The guru’s found a great Web company that will create a ready-to-use video commercial at a fraction of what it would cost to produce one on your own.
As always, we can learn a lot about marketing from the success and failure of much bigger companies. This time, Andrew’s experience with UPS shows how important it is to retain control over how customers are treated.
Click on the video logo below, watch the webisode and get the best, small business marketing tips on the Web — for free.
You’ll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses “get more done and have more fun.”
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