Mobile technology constantly changes the way we do business. From mobile-optimized websites to marketing via text messages, successful mobile marketing strategies will see you attract your fair share of today’s smartphone and tablet-wielding consumers.
Mobile Marketing Helps You Acquire New Customers
A recent survey from the Web.com Group found that 69 percent of small businesses consider mobile marketing crucial to their growth in the next five years, but a majority of these small business owners have yet to fully embrace mobile marketing. Of the small businesses that have joined the mobile marketing revolution, the Web.com Group says 84 percent have seen an increase in new business activity due to their mobile marketing efforts.
To put mobile marketing strategies into perspective, Small Business Computing spoke with business owners who have integrated mobile into their marketing plan in the past year and have seen an influx of new customers and increased sales as a result.
In reading these small business success stories, keep in mind that another small business owner’s experience is actionable advice for your own business. You can take what they’ve learned to leverage specific mobile marketing techniques and to improve your own small business marketing.
No Billboard Space? Try Mobile Search Instead
Martens likes the fact that she doesn’t have to be mobile or tech-savvy to take advantage of these technologies for the business. Using a unique tracking number, Rons Auto Repair Center can tell where calls come from and see how many of them are a direct result of online and mobile marketing spending. After five months of using the service, Martens says they currently track $9,100 in new sales each month back to their mobile marketing efforts.
“We see 23-28 new customers per month with an average bill of $326. We have new customer repair orders, and we’re seeing previous customers from 2009-2011 return to our shop this year because the Rons Auto Repair Center name is front and center in mobile search, “she says.