7 articles written

Tessa Wegert

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Maximize Your Web Exposure

Word's out: The Internet's a vital marketing tool for...

New Advertising Model: Calls, Not Clicks

Several years ago, a small travel company approached the...

The Occasional E-Mail Newsletter

You've heard me talk plenty about e-mail newsletters. I've...

Media Buys for the Little Guys

Having worked for an agency most of my professional...

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New Advertising Model: Calls, Not Clicks

Several years ago, a small travel company approached the interactive agency where I worked. The firm was interested in...

Maximize Your Web Exposure

Word's out: The Internet's a vital marketing tool for small businesses. OK, so word has actually been out for some...

Capturing Last-Minute Sales

With Q4 well underway, media buyers are scrambling to find placements for clients in need of a promotional boost...

The Occasional E-Mail Newsletter

You've heard me talk plenty about e-mail newsletters. I've praised their value as vehicles for customer relationship management and...

Paid Search Handbook (Part II)

To show how many options you have when pursuing a paid search strategy, we've started listing industry players beyond...

Paid Search Handbook (Part I)

The evolving world of paid search advertising — a.k.a., pay-per-click search, pay per search, pay-for-performance search, and search engine...

Media Buys for the Little Guys

Having worked for an agency most of my professional life, I sometimes forget not all interactive media buyers approach...

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